Photo credit: Dustin Preick
Set Your Prices With Confidence
Stop second-guessing what to charge. I help entrepreneurs like you turn pricing confusion into clarity — with simple tools, proven frameworks, and the confidence to own your value.
Still Guessing What To Charge
Most entrepreneurs undercharge. Not because their work isn’t valuable but because:
They copy competitors instead of pricing strategically.
They feel awkward or apologetic when stating their price.
They don’t have a clear method to decide.
The result?
Lost profit, lost confidence, and too much time spent worrying about money.
There’s a better way…
I’ve guided over 100 entrepreneurs through a proven pricing framework that makes setting prices simple and communicating them natural.
Now you can access it in two ways:
📘 Free ebook: Confident Pricing — the essentials in a quick, practical guide.
🎥 Workshop replay (€97): A 2-hour deep dive with workbook, exercises, and examples.
Proven results from real entrepreneurs
“I have had the pleasure of participating in a 1:1 course with Jessy Brughmans in connection with strengthening my skills in pricing.
It has been a super good and educational course and I have received good guidance.
Jessy is super competent in the field, empathetic and manages to understand my situation and my company's needs.
The very best recommendations from me.”
“The biggest lesson you gave me was to think about pricing and to value my skills. My business is ten years old in September, there is a lot of learning all the way through those years. I earn significantly more now than before I met you. And am far happier with my business, and work with bigger clients mainly. (thanks again!!).”
“I attended your Wednesday workshop at Pirate Summit. You easily and straightforwardly explained some stuff that I was discovering throughout the last years. I wish I attended such workshop 5 years earlier :)”
“I will just say THANK YOU for the great workshop yesterday and a talk today.”
+100 entrepreneurs followed my program
+30 companies worked 1-on-1 with me
+20 years experience in pricing strategy
I’M JESSY
I’m a Pricing Expert and Leadership Coach based in Copenhagen.
I’ve built and led pricing functions at a $1B+ global shipping company, advised more than 100 entrepreneurs through workshops and coaching, and helped SMEs professionalise their approach to pricing.
What I’ve learned is simple: pricing isn’t just about numbers — it’s about confidence.
That’s why I founded Craft Your Pricing — to give entrepreneurs practical tools and clear frameworks to stop undercharging, own their value, and grow their business with confidence.
My approach
Ready to stop undercharging?
Start today:
Download the free ebook if you want a quick win.
Buy the €97 workshop if you’re ready to make a real shift in your pricing confidence.